Founded in Rome in 2024 by Giacomo Andrea Sinopoli, a former athlete and entrepreneur, WOOTUNIT was born from a powerful inner drive: a love for discipline, a desire for self-improvement, and the will to build a community through sport. Rooted in the culture of hybrid training — between running, gym workouts, and an active lifestyle — WOOTUNIT is not just a premium sportswear brand, but a movement that celebrates the identity of the modern athlete in all its forms.